Project Description

Established in 1970, Kosmocar is an official importer and distributor of VW, Audi and Skoda automobiles. Having operated from their base in Greece for over forty-seven years, this innovative company has established a wealth of trust with its customers across its 120 authorized dealers. To address the challenges of an evolving, digital automotive landscape, Kosmocar turned to OneDealer’s Digital Sales Workplace platform. Enabling them to offer real-time servicing availability and more relevant offers for customers, OneDealer™ has enjoyed immediate adoption by Kosmocar staff, while increasing lead conversion and providing a modern infrastructure for the business.

 

Objectives

By adopting the OneDealer solution, Kosmocar expected to address the following objectives:

  • Promote sales best practices across the connected dealers’ network
  • Digitally transform the sales process to achieve a consistent look and feel during the customer journey;
  • Implement an intuitive online service booking experience with visible, transparent pricing;
  • Gain ease-of-use and a workflow-based user experience;
  • Transform salespeople into trusted advisors and reduce employee workloads;
  • Create opportunities for added value sales that increase the satisfaction of customers

 

Why OneDealer™?

Kosmocar chose OneDealer to deliver its next-generation automotive platform due to its experience in the automotive sector and the fact the platform can act as a hub for an interconnected dealership network. OneDealer’s modular approach allows Kosmocar to easily expand and take full advantage of the digital marketplace as their business grows.

Conclusion

The OneDealer platform has been broadly implemented across the entire Kosmocar network, and has enjoyed 100% user acceptance after just half a day of training. The implementation took place in phases, with VW being the first brand to trial the Digital Sales Workplace. Following this pilot, the next steps were as follows:

  • Audi and Skoda brands were brought on board and the user base widely expanded
  • Feedback was obtained from users to further align functionality with business requirements Website and integrate with Office 365

Benefits

  • An overriding benefit for Kosmocar following the implementation of OneDealer was a very high level of user acceptance after an extremely short training time.
  • The customer experience during the sales process is now far more consistent across all channels, while employees are empowered by a workflow that encourages a proactive, autonomous approach to working and minimizes communication leaks.
  • OneDealer has provided Kosmocar with the digital infrastructure from which to address current and future automotive challenges, from the connected car to car sharing and much more

Customer testimonial

“The OneDealer team has a clear understanding of the need for digital transformation in the automotive retail industry. The fully tailored Digital Sales Workplace solution has helped us gain control over the sales process and automate critical dealership business functions. Employee acceptance has been beyond our expectations from day one. OneDealer seamlessly incorporates the VW standards such as the RSE Philosophy and can be integrated with VW’s Group Services.”
Christos DrakosIT Manager, Kosmocar S.A.