CM

Campaigns Management

Complete toolbox for digital dealership marketing

Plan and deliver effective multi-channel automotive campaigns

Embrace your entire marketplace and reduce agency fees and slack with Campaigns Management. Build an engaged audience and send them personalized marketing messages that capture their imagination at just the right time with campaign touch-points based on automotive key dates, from lease expiry to the next service due.

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Key Benefits

  • One platform; perpetual campaigns; multiple channels: Target precise groups of customers with relevant promotions and leverage multiple marketing channels to pursue unified goals. Customers are carefully nurtured over time with perpetual marketing strategies, while the dealership saves time and money by using the most complete toolbox ever developed to manage and monitor campaigns; leaving only creative work to agencies.

  • Powerful audience-building.: Increase trust and brand advocacy by using previous engagement data to build niche audiences. Use customer touchpoints based on automotive key dates (for example, the next service or lease expiry date) to send personalised marketing messages at just the right time.

  • Real-time monitoring of results from initial marketing communication to customer purchase:
    Gain full control over your marketing campaigns by easily monitoring the results from every system that tracks customer activity.

  • Know the exact revenue achieved following each campaign: By integrating OneDealer Campaigns Management with the other modules of the OneDealer Platform as well as your DMS and CRM, you’ll gain immediate insight into the ROI of each campaign and coordinate work towards goals set by the importer or distributor.

  • Get rid of duplicate data and avoid unnerving customers: Put an end to uncoordinated marketing messages and consolidate campaign data from all existing systems using one or two-way synchronisation for customer, vehicle, and other enterprise data.

Key Functionalities

  • Email: Enables marketing teams to effortlessly create engaging, personalized multi-step email campaigns and monitor delivery statistics, open rates and click-through’s (CTR)

  • SMS: Personalized text messaging. Includes branded sender IDs and the ability to auto-split larger texts into multiple messages for maximum deliverability

  • Google Ads: Gain complete control over budget setting, costs-per-click and the duration of campaigns without having to become a Google Ads expert.

  • Facebook Ads: Create highly targeted adverts based on location and interest, and manage every aspect of each Facebook promotion

  • WhatsApp: Whether you’re responding to a vehicle inquiry, service booking, or test-drive appointment with a customer, you can make sure that you to respond faster as a team with WhatsApp messages.

  • Regular Mail: Users can easily create personalized paper documents and print or send them to a printing house. Postal office report can then be imported into the system.

  • Call Center: Create your audience, prepare the call script and send it to your agent’s application or to the Call Centre module of Sales and Lead Management.

Campaigns Management in action

Ready to start the digital journey and deliver your customers care-free and flexible mobility?

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